
Oct 14, 2026
The Hidden Money Blocks Behind Selling, Worthiness & What's Possible with Catherine Clift
What if the reason you're struggling to sell has very little to do with your sales skills?
You know your work has value. You believe in what you're offering. You've invested in strategies, systems, and learning how to grow your business.
And yet, when it's time to name your price, make the offer, or receive more money, something inside you hesitates.
What if that resistance isn't a lack of discipline or confidence? What if it's connected to beliefs about money, worthiness, and success that you've been carrying for years without even realizing it?
In this episode of Catalyst Conversations, Desi Bolin welcomes Catherine Clift, a coach who specializes in helping entrepreneurs uncover subconscious money and worthiness blocks that influence how they sell, receive, and pursue their goals.
Together, they explore the deeper relationship between our financial circumstances and the stories we've learned to believe about ourselves.
Catherine shares how early family experiences can shape our relationship with money, including beliefs about what we're allowed to earn, whether success feels safe, and what it means to deserve more.
One particularly fascinating part of this conversation is Catherine's introduction to the Money Map, an interactive reflection exercise exploring five categories of money:
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Savings
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Debt
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Income
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Income goals
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Toxic money
Rather than looking only at the numbers, Catherine invites listeners to notice the emotions, internal conversations, and personal experiences associated with each category.
Because sometimes the most revealing question isn't how much money we have.
It's what we believe that number says about who we are.
The conversation also explores family loyalty patterns, the cycle of earning and losing money, and the internal tension between wanting greater success and feeling uncomfortable receiving it.
Catherine introduces Emotional Freedom Technique (EFT), commonly called tapping, as one of the practices she uses when working with emotionally charged beliefs.
And throughout the conversation, an important distinction emerges: becoming aware of a pattern doesn't mean making yourself wrong for having it.
It means creating the opportunity to choose differently.
Free Companion Resources
Catherine has generously provided two resources to accompany this conversation:
Money Map Worksheet: A guided reflection tool for exploring the feelings, beliefs, and experiences connected to five different categories of money.
EFT Tapping Script: A customizable practice using the emotions and beliefs identified through your Money Map.
Download both resources using the attachments accompanying this episode.
This conversation is for the entrepreneur who knows what to do and still finds themselves hesitating, overthinking, undercharging, or questioning what's possible.
You don't have to turn every moment of resistance into another reason to push harder.
Sometimes the next aligned move begins with curiosity.
Listen in and explore what your relationship with money might be revealing about your relationship with yourself.
Connect with Catherine
Website: https://www.catherinecliftcoaching.com/
LinkedIn: https://www.linkedin.com/in/catherine-clift-85952492/
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